Cglabz Game GUI Design – The Right Approach

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In our design studio, we take a lean approach to enhance design. In lean, we do a quick series of user tests, come up with user stories, remove as many non-value added features as possible and design in iterations.

 

Lean approach to UX Design:

 

1. Focuses on meeting the actual needs of your end users through validation and testing. It also eliminates clutter, paving the path for a delightful user experience.

2. Avoids almost any form of documentation that nobody ever reads (unless required by the client but we recommend work-in-progress over docs.)  Builds holistic wireframes with interactions, which serves as a better form of documentation than most conventional sources.

3. Takes iterative/agile approach that doesn’t require you (the client) to define the product from the start.

 

The CGLABZ GUI Design Methodology

 

At Cglabz, we aim at providing GUI design services that trigger customer retention and user engagement on your digital products. We follow a thorough design process as below:

Understand:

We craft each application starting with a user story. We answer a fundamental question first: who are the users and what are their goals? The goals of the organization almost always get fulfilled by focusing on user needs.

Research:

Once we know what you want from the application, we research the market for products that are your direct and indirect competition. We need to understand what works and what does not. These insights help us craft the right User Experience with clear differentiators from the competition.

Wireframe:

We begin with the User and create wireframes marking the interactions of the user in each of the screens. The main intention of this exercise is to meet user goals through the shortest and most intuitive path possible. We create separate workflows or stories for different user goals and craft a solution that meets all the goals intuitively (often delightfully so). We validate these wireframes with the actual users of the application. We keep refining the wireframes till both you and we are satisfied with the workflows and interactions.

Prototype:

We define the style guides, typography and icons in this stage. We show you 3 screens of different complexities that sufficiently define the look and feel of the final designs. If we would like something to be changed with respect to the visual design, we incorporate those suggestions at this juncture. The remaining screens are a derivative of these designs. If we are doing the development too, we craft a prototype app with these designs highlighting the aforementioned interactions too.

Deliver:

Our Studio designs all the screens, take your approval and create assets for the different devices and resolutions that need to be supported. Our development team works in parallel to code the application. We focus on shipping fast and letting the rubber hit the road to gain valuable user feedback. Most product development cycles have a long road map. Our build fast, ship fast methodology allows for ample opportunity to accommodate user feedback into the application with the launch of very first version of the app.

Iterate:

Most mobile apps unlike web apps focus on achieving a small piece of functionality well. It is difficult for the users of the application to decide if their needs are met satisfactorily (or delightfully) till they actually use the app. We observe how users interact with the application and take notes on how well the user needs are being satisfied. This paves way for the next version of the application.

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